What’s The Big Problem?
What’s The Big Problem?
The big problem is, most law firm websites just don’t make money.
There are a few reasons, but the major reason is that most lawyers use “directory-type” sites from big companies that only care about selling a site, or by web design firms that have no understanding of how to properly market an area of practice to a person.
Further, these design firms often find out what the “client” (that would be the lawyer or law firm) wants to have on his or her website, and give the lawyer what they’ve requested.
When a website is not carefully planned, integrating copy, psychological tactics, tools and information, the site is basically useless.
For a law firm website to make money, it must get good, qualified traffic, capture the visitor and deliver that person to the attorney for representation inquiry.
A good firm site can have as high as four or five percent conversion. Meaning, that, for every 100 people that visit the site, four people will hire that attorney.
Most sites (in general) have conversion rates of .01% to .05% conversion rate.
That’s takes a lot of visitors to make any money. Moreover, law sites are usually dramatically less than the .01% conversion rate.
So, what’s the solution?
The solution is to find a turn-key website, that you don’t have to think about, that runs on auto-pilot and delivers you qualified new clients each and every month.
